a little about me

hi, i'm katie - founder of the swell agency and your dedicated marketing and branding partner.

after spending eight years as a marketing director at sotheby's international realty and compex usa, i took the leap and built something of my own. what started as freelance work quickly grew into a full-service agency with a global client roster and a team of talented creatives behind it.

i specialize in working with health, wellness, fitness, and beauty brands - businesses built by passionate founders who deserve marketing that actually reflects the quality of what they offer. from brand strategy and web design to social media management and content creation, everything we do at the swell agency is intentional, personalized, and built around your goals.

based in switzerland, working worldwide.

Contact

less is more

less is more

our goal

our goal is simple: to help your business look as good as it actually is - and grow the way it deserves to.

whether you're launching something new, rebranding, or finally ready to show up consistently online, we bring the strategy, creativity, and genuine care to make it happen. every client we work with gets a personalized approach built around their vision, their audience, and their goals.

no cookie-cutter packages. no disappearing acts. just real results from a team that's truly invested in your success.

our services

the record

  • i graduated from the university of oregon with a degree in business and a concentration in marketing. a san diego native with a lifelong eye for aesthetics, i discovered my passion for marketing during my time at one of the pacific northwest's most respected public research universities and hit the ground running the moment i graduated.

  • that same year, i joined pacific sotheby's international realty in la jolla as marketing director for team amber anderson. sotheby's international realty is one of the most iconic luxury real estate brands in the world - a global network spanning 80+ countries and 25,000+ associates. working alongside amber anderson, one of san diego's top-producing agents, i spent four years marketing some of the most expensive homes in california, mastering everything from video production and pr to seo, email campaigns, event planning, and high-end brand storytelling.

  • i transitioned to compex as marketing director for the united states. compex is a global leader in neuromuscular electrical stimulation (nmes) technology, used by olympic athletes, professional sports teams, and serious fitness enthusiasts worldwide. in this role i led national campaigns, managed e-commerce strategy, directed content shoots with professional athletes, oversaw paid media and ambassador programs, and served as the liaison between the u.s. and international teams.

  • after eight years of in-house experience across two industries, i launched the swell agency - and later that same year landed my first global client, a milestone that signaled the agency's reach from day one.

  • the swell agency is now actively servicing clients worldwide, with a focus on the health, wellness, fitness, and beauty industries - delivering creative strategy, brand development, and full-service marketing execution to brands around the world.

  • "and the best part? i've seen real results. "

    working with katie and swell for marketing has completely changed the game for my business. i've spent so much time and money on agencies that looked good on paper but gave me nothing real in return. she's been the total opposite - an absolute godsend. from day one, she's gone above and beyond, helping with everything from local outreach and pr to building my brand voice and getting us connected in the community. and the best part? i've seen real results. we're getting actual client bookings, our following is growing organically, and our presence finally reflects who we are. she's creative, organized, trustworthy, and genuinely invested in helping your business thrive. i get to focus on doing what i love because i fully trust her to show up and deliver. if you want someone who cares, thinks big, and actually gets results, she's your girl.

    - kimmie

  • "she is absolutely brilliant at what she does - her creativity, eye for detail, and strategic approach to branding are unmatched."

    working with katie casey and the swell agency has been one of the best decisions i've made for my brand. she is absolutely brilliant at what she does - her creativity, eye for detail, and strategic approach to branding are unmatched. katie has a way of explaining things so clearly, making the entire process feel effortless and exciting. her communication is always on point, and she's genuinely the easiest person to work with. i felt supported and understood every step of the way. i can't recommend the swell agency enough!

    - donna

  • "she made every step of the process so much smoother and more organised"

    a special review for a special lady, i've had the absolute pleasure of working with katie to plan the launch of werkroom studio. her meticulous attention to detail and dedication have been incredible - they made every step of the process so much smoother and more organised. not only have they been amazing to work with, but their support has genuinely allowed me to grow my day-to-day business and marketing skills. i couldn't recommend them more highly!

    - zoren

  • "her relentless positivity will get you through any challenges"

    katie is an absolute joy to work with. she's professional, organized and stays on top of the latest marketing trends. but her biggest talent is the ability to gain insight into her clients personality, abilities, and needs to customize/personalize a campaign that features the best of who they are. her relentless positivity will get you through any challenges and help you see your business in a brand new way!

    - nick

  • "she created an entirely new website for the launch and the website is absolutely beautiful."

    i can not thank katie enough for her help launching my new brand. she created an entirely new website for the launch and the website is absolutely beautiful. her attention to detail and aesthetic is 10/10. she also supported me throughout the entire launch and eased my mind while going above and beyond to make sure everything was perfect. i am so thankful i found her!!

    - kennedy

  • "the swell agency did a solid job helping us with our branding and website"

    the swell agency did a solid job helping us with our branding and website for grant drive group as we were starting out. they were professional, easy to work with, and delivered a clean, functional site that aligned with our overall vision on being business trailblazers for our clients. we appreciated their input throughout the process and are so happy with the end result!!

    - katelyn

  • "katie truly takes time to understand my business"

    working with the swell agency has been a game changer to my small business! katie truly takes time to understand my business, the brand aesthetic i had, and overall the goals i wanted to achieve. katie helped rebrand my entire business from my website, business logo, my whole instagram page, other socials, and my booking system. i have seen a significant increase in traffic and engagement since hiring her and recieve so many compliments on my rebrand and even have referred her to multiple of my clients. she is so creative, always meeting my expectations, and seamless communication whenever i have a question or an idea for my business. i can't recommend the swell agency/katie enough!

    - caroline

  • "katie knows how to deliver"

    there is no her femina studio without the swell agency. katie knows how to deliver and show up consistently. any obstacles that come up, she'll quickly go into problem solving mode to get it done! i had 0 bandwidth to manage my social media and reach out to prospective clients while tackling my startup's many needs. she's been an indispensable part of my small team.

    - martine

  • "she has an incredible eye for aesthetics "

    katie has been an absolute pleasure to work with over the past year and a half. she has an incredible eye for aesthetics and made my social media pages look consistently beautiful and cohesive. her attention to detail and ability to curate a visually appealing feed really helped elevate my brand's online presence. beyond her creative talents, katie was always helpful, responsive, and willing to go the extra mile whenever i needed support. i'm so grateful for everything she brought to the table and would confidently recommend her to anyone looking to build their business.

    - kristin

  • "katie's attention to detail, marketing ingenuity and genuine care separates them from the pack."

    i'm very excited to write a testimonial for katie and the swell agency team. we hired them during our rebranding in the summer of 2023 and they crushed it. we experienced unprecedented growth during that period and i can confidently say that windansea would not be where it is today without their help. katie's attention to detail, marketing ingenuity and genuine care separates them from the pack.

    - harrison

  • "she brings unmatched work ethic"

    working with katie was a game-changer for my fitness coaching business. her attention to detail and dedication to her craft truly set her apart. not only does she know what she's doing, but brings unmatched work ethic, energy, and drive to everything she touches. katie helped grow my social media following and crafted a solid brand strategy that directly contributed to increased revenue. if you're looking for someone who's both talented and committed, katie's the one. thank you, katie.

    - austin

  • "she's a true asset"

    katie was an exceptional marketing assistant for team anderson, one of the top real estate teams in la jolla. over the two years we worked together, katie played a vital role in elevating our brand through creative video marketing, dynamic social media campaigns, and seamless event coordination. her attention to detail, strong work ethic, and collaborative spirit made her a valued member of our team. i highly recommend katie for any marketing or real estate support role - she's a true asset!

    - amber

why hire the swell agency?

think about it - in every other area of your life, you hire the expert. plumbing breaks? you call a plumber. legal trouble? you call a lawyer. something feels off? you go to the doctor. so why is marketing the one thing business owners insist on handling themselves?

the answer is usually some version of "i can figure it out." and maybe you can. but at what cost?

marketing is a full-time job. when you're trying to do it yourself, you're not operating as the owner anymore - you're stretched thin, burning out, and likely producing work that doesn't reflect the brand you've worked so hard to build.

your highest and best use is running your business. let someone else run your marketing.

bringing on the right team doesn't just take something off your plate - it opens the door to a perspective you didn't even know you were missing. a fresh set of eyes, a real strategy, and execution that actually moves the needle.

stop trying to do everything. the best investment you can make in your business is putting your marketing in the hands of people who live and breathe it.

because what's the point of building something great if no one knows it exists?

Book a call

ready to stop winging it?

let's build something that actually works. whether you need a full strategy or just someone to take the wheel - we're here for it.

let's talk

the skillset

  • brand + design:

    logo design - website design & development - graphic design - print marketing - product packaging - apparel design - building signage - brand identity + development

  • digital marketing

    social media management - content strategy + calendar planning - email marketing + crm management - seo + sem - paid media - e-commerce strategy + promotional planning - website banners + digital campaigns

  • content & production

    content shoot direction - on-set production - location + talent sourcing - video production - scriptwriting - editing + post-production - ambassador & influencer program management

  • strategy & operations

    full-scale campaign development - pr management + media relations - marketing budgets - go-to-market planning - new product launches - sponsorship + event strategy - legal & contract liaison - cross-team + international collaboration - brand consulting

  • the numbers

    10+ years in graphic design, print + digital marketing - websites built - logos designed - dozens of brands managed - content shoots directed - global clients served