brand development + rebranding

whether you’re building something from scratch or evolving a brand that’s outgrown where it started, this process creates the strategic foundation everything else is built upon.

together, we’ll uncover what makes your business different, clarify how it should be perceived, and build an identity that feels intentional, memorable, and built to last. from positioning and messaging to visual direction, every decision is made with longevity in mind - not whatever happens to be trending today.

Start Your Brand

a brand isn’t just how it looks. it’s how people remember you.

a successful brand creates recognition long before someone becomes a customer. it communicates your values, builds trust, and gives every future piece of marketing a clear direction.

together we’ll create a brand that feels cohesive across every touchpoint - from your website and social media to packaging, photography, and customer experience - so your business feels instantly recognisable wherever people discover it.

your brand, step by step

  • every strong brand starts with strategy. we’ll define who you are, who you serve, what makes you different, and how your business should be remembered.

  • your visual identity is more than a logo. together we’ll create a cohesive design system that includes typography, colour, imagery, and layout to ensure every touchpoint feels intentional.

  • the words your brand uses matter just as much as the visuals. we’ll create messaging that sounds like you and builds trust across your website, social media, and marketing.

  • a timeless logo accompanied by the supporting assets you’ll actually use - logo variations, icons, colour systems, typography, and everything needed for consistent application.

  • from photography references to styling and art direction, we’ll establish the visual language that guides every future content shoot and campaign.

  • before a website is designed, we’ll map the customer journey, page structure, and messaging to ensure every click has purpose.

  • a comprehensive guide outlining how your brand should look, sound, and behave so everything stays consistent as your business grows.

  • whether you’re launching a new business or introducing your rebrand, i’ll help ensure everything comes together seamlessly across your digital platforms.

investment

  • starting from £1,500

    for businesses that need clarity before they create. we’ll define your positioning, audience, messaging, brand voice, and long-term direction to build a strategic foundation for everything that follows.

  • starting from £3,500

    everything needed to build a cohesive brand from the ground up. includes strategy, visual identity, logo design, typography, colour palette, messaging, creative direction, and brand guidelines.

  • starting from £2,500

    for established businesses ready to evolve. together we’ll refine your positioning, modernise your visual identity, and create a brand that better reflects where your business is today - and where it’s headed next.

  • available alongside any branding project.

    website design, packaging, business collateral, social media templates, photography creative direction, email marketing, and launch strategy.

Book A Discovery Call

  • "and the best part? i've seen real results. "

    working with katie and swell for marketing has completely changed the game for my business. i've spent so much time and money on agencies that looked good on paper but gave me nothing real in return. she's been the total opposite - an absolute godsend. from day one, she's gone above and beyond, helping with everything from local outreach and pr to building my brand voice and getting us connected in the community. and the best part? i've seen real results. we're getting actual client bookings, our following is growing organically, and our presence finally reflects who we are. she's creative, organized, trustworthy, and genuinely invested in helping your business thrive. i get to focus on doing what i love because i fully trust her to show up and deliver. if you want someone who cares, thinks big, and actually gets results, she's your girl.

    - kimmie

  • "she is absolutely brilliant at what she does - her creativity, eye for detail, and strategic approach to branding are unmatched."

    working with katie casey and the swell agency has been one of the best decisions i've made for my brand. she is absolutely brilliant at what she does - her creativity, eye for detail, and strategic approach to branding are unmatched. katie has a way of explaining things so clearly, making the entire process feel effortless and exciting. her communication is always on point, and she's genuinely the easiest person to work with. i felt supported and understood every step of the way. i can't recommend the swell agency enough!

    - donna

  • "she made every step of the process so much smoother and more organised"

    a special review for a special lady, i've had the absolute pleasure of working with katie to plan the launch of werkroom studio. her meticulous attention to detail and dedication have been incredible - they made every step of the process so much smoother and more organised. not only have they been amazing to work with, but their support has genuinely allowed me to grow my day-to-day business and marketing skills. i couldn't recommend them more highly!

    - zoren

  • "her relentless positivity will get you through any challenges"

    katie is an absolute joy to work with. she's professional, organized and stays on top of the latest marketing trends. but her biggest talent is the ability to gain insight into her clients personality, abilities, and needs to customize/personalize a campaign that features the best of who they are. her relentless positivity will get you through any challenges and help you see your business in a brand new way!

    - nick

  • "she created an entirely new website for the launch and the website is absolutely beautiful."

    i can not thank katie enough for her help launching my new brand. she created an entirely new website for the launch and the website is absolutely beautiful. her attention to detail and aesthetic is 10/10. she also supported me throughout the entire launch and eased my mind while going above and beyond to make sure everything was perfect. i am so thankful i found her!!

    - kennedy

  • "the swell agency did a solid job helping us with our branding and website"

    the swell agency did a solid job helping us with our branding and website for grant drive group as we were starting out. they were professional, easy to work with, and delivered a clean, functional site that aligned with our overall vision on being business trailblazers for our clients. we appreciated their input throughout the process and are so happy with the end result!!

    - katelyn

  • "katie truly takes time to understand my business"

    working with the swell agency has been a game changer to my small business! katie truly takes time to understand my business, the brand aesthetic i had, and overall the goals i wanted to achieve. katie helped rebrand my entire business from my website, business logo, my whole instagram page, other socials, and my booking system. i have seen a significant increase in traffic and engagement since hiring her and recieve so many compliments on my rebrand and even have referred her to multiple of my clients. she is so creative, always meeting my expectations, and seamless communication whenever i have a question or an idea for my business. i can't recommend the swell agency/katie enough!

    - caroline

  • "katie knows how to deliver"

    there is no her femina studio without the swell agency. katie knows how to deliver and show up consistently. any obstacles that come up, she'll quickly go into problem solving mode to get it done! i had 0 bandwidth to manage my social media and reach out to prospective clients while tackling my startup's many needs. she's been an indispensable part of my small team.

    - martine

  • "she has an incredible eye for aesthetics "

    katie has been an absolute pleasure to work with over the past year and a half. she has an incredible eye for aesthetics and made my social media pages look consistently beautiful and cohesive. her attention to detail and ability to curate a visually appealing feed really helped elevate my brand's online presence. beyond her creative talents, katie was always helpful, responsive, and willing to go the extra mile whenever i needed support. i'm so grateful for everything she brought to the table and would confidently recommend her to anyone looking to build their business.

    - kristin

  • "katie's attention to detail, marketing ingenuity and genuine care separates them from the pack."

    i'm very excited to write a testimonial for katie and the swell agency team. we hired them during our rebranding in the summer of 2023 and they crushed it. we experienced unprecedented growth during that period and i can confidently say that windansea would not be where it is today without their help. katie's attention to detail, marketing ingenuity and genuine care separates them from the pack.

    - harrison

  • "she brings unmatched work ethic"

    working with katie was a game-changer for my fitness coaching business. her attention to detail and dedication to her craft truly set her apart. not only does she know what she's doing, but brings unmatched work ethic, energy, and drive to everything she touches. katie helped grow my social media following and crafted a solid brand strategy that directly contributed to increased revenue. if you're looking for someone who's both talented and committed, katie's the one. thank you, katie.

    - austin

  • "she's a true asset"

    katie was an exceptional marketing assistant for team anderson, one of the top real estate teams in la jolla. over the two years we worked together, katie played a vital role in elevating our brand through creative video marketing, dynamic social media campaigns, and seamless event coordination. her attention to detail, strong work ethic, and collaborative spirit made her a valued member of our team. i highly recommend katie for any marketing or real estate support role - she's a true asset!

    - amber

  • "working with katie was one of the most impactful decisions we made"

    working with katie was one of the most impactful decisions we made in building blue oceans performance club. her creativity, professionalism, and strategic thinking shaped our brand identity, social media presence, and early lead generation funnel. she developed our logo and visual identity, created high-quality content, and brought genuine investment and reliability to every aspect of the work. in an industry full of surface-level engagement, katie stood out for her responsiveness, adaptability, and consistency - even with a demanding team. we'd confidently recommend her to anyone serious about building something meaningful.

    -josh

book a complimentary discovery call

if you’re considering a new brand or thinking about rebranding your existing business, let’s start with a conversation.

we’ll talk through where your business is today, where you’d like it to go, and whether working together feels like the right fit

no pressure. just clarity.

Book a call